About me

<aside> 💡 I help companies bridge the gap between business goals and user needs by designing services and experiences that are both strategic and scalable. My strength lies in navigating complexity, aligning teams, uncovering opportunities, and translating insights into actionable strategies.

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Personal Information

📧 [email protected]

🔗LinkedIn

With 10+ years of experience in UX, Service Design, and Product Strategy, I create end-to-end solutions that drive efficiency, innovation, and business impact. Whether it's optimizing workflows, shaping new services, or influencing product roadmaps, I bring structure to ambiguity and ensure decisions are backed by user insights and systems thinking.

Beyond design, I’m a connector and facilitator, working across product, tech, and business teams to build alignment and momentum. I thrive in cross-functional environments, leading collaborative workshops, strategic initiatives, and service transformations.

For organizations looking to scale their impact, improve operational efficiency, or enhance user experience, I bring a problem-solving mindset, leadership in design, and a passion for turning challenges into opportunities.

Case studies

Experience

Principal UX Designer

Kin and Carta acquired by Valtech

📅 Jan 2024 - Present

🚀 Service Strategy & Product Innovation

• Designed a trial management platform for a global healthcare company, streamlining study planning, site selection, and performance tracking—enhancing operational efficiency for over 200 internal users.
• Led service blueprinting for a digital healthcare product, mapping end-to-end workflows to reduce inefficiencies and improve user adoption across product, operations, and regulatory teams.
• Guided a Lean service redesign initiative, uncovering process bottlenecks and delivering a roadmap that cut manual workload by 30% while improving cross-functional collaboration.

🤝 Cross-Functional Leadership & Facilitation

• Facilitated co-creation workshops with business, product, and tech teams, aligning on vision and execution for a new patient support service, ensuring scalability across multiple markets.
• Introduced design governance frameworks for a global product team, improving consistency in UX practices and decision-making across multiple workstreams.
• Mentored teams in Human-Centered Design and Lean methodologies, embedding research-driven decision-making into agile workflows.

📈 Driving Operational & Business Impact